Can you guess which one is the original?
by cheri sabraw
Galleries take a pretty good chunk of the profit when selling a piece of art. They mark the price up, usually over 50%. The art collector then pays a premium price to the gallery.
One old artist, Ned Jacob, told me that he had a showing of his art every year in his home. He sent out invitations and collectors came because they knew the prices wouldn’t be gallery-inflated. And while all artists would secretly love to have a gallery interested in our art enough to promote it, today artists sell their own work directly to the collector. Platforms such as Instagram have contributed to widespread self-promotion.
I am too slow of a painter to seek gallery representation, nor am I a professional trying to make a living from my art.
So where to show a piece of art? How to sell one?
One can join local artists guilds if they exist in your community. If you have a brother who is a dentist, you can hang art for sale in his office, or if you frequent an independent coffee shop, perhaps the owner will let you hang some of your art.
In my case, I decided to send holiday cards with a photo that I took with my Panasonic Lumix camera of my latest painting ” Before the Snow. ” I glued each 4×6 photograph to a high-quality card stock and sent them out this past holiday season.
The first nibble that came in was from a friend who lives in Arizona. He asked me if I sold my art and in particular was this painting for sale?
Then, another friend in Arizona asked me if I would make a giclée copy, something that had never occurred to me.
A giclée is a photographic copy of an original piece of art work. I read that 65% of galleries now sell giclées because they are affordable.
I began reading reviews of photographers and graphic artists who produce giclées and eventually chose Tony Molatore at Berkeley Giclée.
Tony used the following equipment: “Our production equipment consists of a Sinar 4×5 Studio Camera, Betterlight Scanback, and Epson 9800 Printers utilizing Ultrachrome Inks.” After printing Before the Snow on high-quality canvas, he then stretched the copies onto stretcher bars. One very cool aspect to this type of reproduction is that in Photo Shop, he extended the painting’s edges out 2 inches and then wrapped the canvas around the stretcher bars in what is called a Gallery Wrap. There is no need for a frame although certainly one can be used if the collector desires.
The results more than exceeded my expectations and now 10 copies of my painting, Before the Snow, are headed to collectors.
These three are going to collectors in Arizona.